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LCS Development

Master Planning

Our master planning service helps you imagine, or reimagine, what’s possible—creating a strategic roadmap to align your mission, support growth, and position your community for long-term success.

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Vision-Driven Planning. Future-Ready Communities.

Our master planning services offer a holistic view of your entire campus to support strategic growth for senior living communities. We develop long-range, phased plans that integrate physical, financial, and operational goals—so your community is future-ready and right-sized for long-term success. Each plan takes into account your mission, market dynamics, and any zoning laws for senior living communities, as well as land acquisition for senior living expansion.

Whether you're planning new senior housing projects or modernizing existing infrastructure, we help identify opportunities that support market feasibility for senior living communities, ensuring each phase of development strengthens your competitive position.

We focus on three core outcomes:

  • A master plan aligned with your strategic vision and future-proofing senior housing goals.
  • Community-wide enhancements—amenities, infrastructure, healthcare—based on zoning analysis and land use potential.
  • Phased execution planning to ensure early projects support long-term success.

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Experience Master Planning in Action

A forward-thinking approach tailored to your community.

To begin, schedule a site visit with development professionals to make preliminary observations of the site, buildings, operations, and residential programs. This phase also considers zoning, site conditions, current and future financial situations, and the market potential.

Findings from the assessment phase are compiled, analyzed, and used to develop a plan for addressing identified projects. Collaboration meetings between LCS Development and community leaders provide a forum to discuss various strategies and scenarios.

Once all components of the phased improvements, from design and programming to finances, are considered, a final, custom master plan developed by LCS Development is presented to the board or owner. This plan includes new and renovated building criteria, a site utilization plan, a phasing plan, and a business plan.

Business Opportunity: New Development Campus Project Extends Life Plan Community Experience

When Heron’s Key opened in August 2017, the community welcomed residents with a choice of senior living residences ...

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Master Planning: Essential Roadmap for for Senior Living Communities

The 3-step master planning process helps senior living communities maintain market position and avoid decline, which can begin as early as 10 years after opening.

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Comprehensive Solutions for Your Community

Holistic services to support every stage of growth.

Community Reposition

We deliver market-driven strategies that unlock value and modernize your campus.
Operations Management

Optimize performance with our proven approach to senior living operations.
Marketing & Sales

Drive occupancy with tailored marketing strategies and sales support.